Results
Campaign impact on ready meals sales
2,33€
of incremental ROI
+22%
of additional units sold across the entire promoted range
+26%
of additional units sold for the two “Galettes”
+0,7pts
of increase in value market share during the campaign
1
In digital
AT THE SHOPPING PLANNING STAGE
Engage shoppers through high-visibility promotional offers featured across our proprietary apps.
FIDME Courses enabled the app’s 500,000 regular users to access cashback offers on the Hari&Co ready meals range upon proof of purchase, with reimbursements processed directly through the app. During the 85-day campaign, more than 770 coupons were redeemed.
2
In store
A campaign deployed across 528 activated hypermarkets, driving immediate large-scale purchases through strong in-store visibility and compelling price incentives.
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