Baron de Lestac
Grow the buyer base for Baron de Lestac while accelerating sales through precise, personalized targeting
Results
Sales results for Baron de Lestac bottled wines and bag-in-box formats
+2,3pts
new customers for the promoted range
2,50€
incremental ROI during the campaign
+23,3%
incremental revenue from loyalty cardholders versus the control group among loyal customers
1
In digital
At the grocery planning stage
A media campaign promoting the sweet and savoury multi-category range on the Carrefour app, targeting 222,000 shoppers through AI-driven segmentation, including 80% acquisition and 20% retention.
2
In store
A 12-week campaign that drove immediate purchases through the distribution of personalized coupons across the entire Carrefour ecosystem at checkout.
To go further
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