Blédina
Support volume growth for Blédina across sweet and savoury multi-category ranges
Results
Sales results for Blédina sweet and savoury multi-category ranges
69%
of shoppers targeted for acquisition
2,63€
incremental ROI on the promoted range
+28%
incremental revenue from Blédina loyalty cardholders versus the control group
1
In digital
At the grocery planning stage
A media campaign promoting the sweet and savoury multi-category range on the Carrefour app, targeting 69% acquisition and 31% retention.
2
In store
A 8-week campaign that drove immediate purchases through the omnichannel distribution of one million personalized coupons across the entire Carrefour ecosystem at checkout.
To go further
You may also like
