Le Gaulois
Support the launch of the white meat range in Carrefour stores
Results
Campaign effectiveness on sales of the white meat range
+15%
Brand Visibility + DOOH
incremental revenue on the promoted range
+5 points versus Brand Visibility alone
+113%
incremental revenue on the ‘Chicken Breast x6’ product during the two campaigns
+22%
Brand Visibility + DOOH
halo effect on incremental revenue across the rest of the Le Gaulois brand
+9 points versus Brand Visibility alone
1
DOOH
A 2-week DOOH campaign across 222 Carrefour stores, designed to reactivate ad recall from the moment shoppers enter the store and reinforce the message throughout high-traffic aisles.
2
Brand Visibility
At the same time, a 4-week Brand Visibility campaign across 270 Carrefour stores enabled the brand to stand out within a highly competitive environment.
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